The portrayal of the future as legitimacy construction: discursive strategies in highly ranked business schools’ external communication – new article
Zsuzsanna Géring, Réka Tamássy, Gábor Király and Márton Rakovics published a new article in Higher Education, one of the highest ranked scientific journals in the field of higher education research. In the paper Géring, director of Future of Higher Education Research Centre, and her colleagues investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. The researchers argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of legitimacy claims…