Inner drives: Is the future of marketing communication sustainable when using backcasting? – new article
A new research paper was published in Futures by Alexandra Köves and Gábor Király, the scientific director of our research centre. The article is based on a marketing communication firm’s corporate research in which Köves and Király were involved as facilitators. The organisational action-research project was carried out with participatory backcasting. Through the process, the topic of sustainability and responsibility emerged. Köves and Király argue that the inner drives of backcasting can lead to responsible and sustainable mind-sets without previously framing around these issues. The researchers analyse…
Researcher presentation on the 6th Central European Higher Education Cooperation Conference
Gábor Király, Zsuzsanna Géring, Sára Csillag and Márton Rakovics presented their research on the 6th CEHEC Conference on 22-23. April 2021. Király and his colleagues’ work is based on the comprehensive research project of our Research Centre in which we analyse the external online communication of the top 100 business schools of the 2019 Times Higher Education list. In their research Király, Géring, Csillag and Rakovics analysed the framing of sustainability in connection with the portrayal of future with a mixed methodological approach. Based on…
Are you a newcomer to horizon scanning? A few decision points and methodological reflections on the process – new article
Members of our research centre Zsuzsanna Géring, Gábor Király and Réka Tamássy published a new article in Futures & Foresight Science. The article is a reflection on the new and emerging methodology of horizon scanning. In the publication the researchers focus on the application of the methodology as well as its potential hardships and their solutions. Géring and her colleagues highlight four main issues they faced during a research carried out with horizon scanning, namely finding the right template for data gathering, finding the right…
Moving Through and Moving Away: (Higher) Education Strategies of Hungarian Students – new article
Rita Hordósy and Eleonóra Szanyi-F. published a new article about the effects of inequalities among Hungarian higher education students. Hordósy, who is closely involved in one of our centre’s research project, and Szanyi-F. based their research on the strong link between Hungarian students’ socio-economic background and educational outcome. Their analysis draws on two rounds of the Active Youth survey of full-time university students (in 2015 and in 2019) and aims to explore the students’ educational and career strategies. The article presents the difficulties disadvantaged students…
FHERC Researchers winning several BBS Science Awards 2020
Zsuzsanna Géring and Gábor Király won the Science Award 2020 of Budapest Business School in the category „International scientific publication of the year (senior researcher)”. The director and scientific director of our research centre were awarded on 12th November for their editorial article in Futures journal, Introduction to ‘Futures of Higher Education’ special issue. Katalin Fehér, FHERC senior research fellow, was rewarded in the same category for her publication Digital identity and the online self: Footprint strategies – An exploratory and comparative research study. During…
Participation in Day of Hungarian Science 2020 – BBS International Scientific Student Conference
BBS International Scientific Student Conference with the framework of Day of Hungarian Science 2020 has been organised on 12th November. Hungarian and foreign students were able to present their research results regarding sustainability in 6 sections. Motto of the conference was “Let’s shape the future together! With science for sustainability”. One of our members, Eszter Szendrei-Pál participated in the conference with her research: “Sustainable development Aims for HE – What goals do they have to reach and where are they now?” in the section of “Sustainability…
Critical Futures: the effects of the pandemic on higher education – FHERC joined a new international project
The Future of Higher Education Research Centre joined a new international research project, studying the effects of the COVID 19 pandemic on higher education. Education research centres from ten countries are working together to explore and compare the sustainability of higher education institutions, their purposes in current and future societies and the institutions’ self-image, all in the light of the current pandemic. Beside the Future of Higher Education Research Centre there are participating Hungarian researchers from Budapest Business School, the Corvinus University of Budapest and Central…
Having nothing but questions? The social discourse on higher education institutions’ legitimation crisis – new article
Zsuzsanna Géring and Gábor Király published their new article in the Journal of Futures Studies. In the article, the director and scientific director of our research centre focus on the social expectations towards higher education institutions and their responses to them. Their analysis puts three social roles, that are the outcome of such expectations, in the limelight: the entrepreneurial university, higher education as a hatchery for the labour market, and the social value creator university. While the researchers present the aforementioned roles in details, they…
AI and learning in higher education: 2 future visions from the past – online presentation
In their new online conference paper, Gábor Király and Zsuzsanna Géring investigated the relationship of artificial intelligence (AI) and learning. The conference was held by 4S (Society for Social Studies of Science) and EASST (European Association for the Study of Science and Technology) in August – online, due to the pandemic situation. The theme of the conference was ’Locating and Timing Matters: Significance and agency of STS in emerging worlds’. The directors of our research centre participated in the panel titled ’AI through an education…
DECLINE OR RENEWAL OF HIGHER EDUCATION? A new Horizon Scanning Report Series by FHERC
The Future of Higher Education Research Centre at Budapest Business School started a Horizon Scanning Report Series. It aims to find answers to the question ‘What trends can be identified affecting the future of higher education (HE) based on academic and semi-academic discourses?’. The abrupt change in HE (just as in any other spheres of our lives) due to the COVID19 global pandemic made this exercise more urgent and topical. Therefore, we decided to publish our initial collections to help orient the different stakeholders in…